As you become an experienced and regular user of Wipster, you might find that storage space in your account might start to run low. Rather than deleting entire projects, you can turn on “Storage Saver.” Storage Saver will delete the original video uploads, but keep compressed encoded versions that you can still use to reference or compare versions. How does Storage Saver work? Storage Saver downsizes the space of stacked video versions as your projects grow. Each stacked version you have on a video currently requires a complete upload of the original video file. Wipster then creates two encodes on top of that; 540p and 1080p/720p. When a new version is stacked on top of an old one, Storage Saver will remove that original upload on the old version but keep the two encoded compressed versions. This will ultimately cut down on your overall storage going forward, making it easier for you to create more content and not worry about going over your storage limit nearly as quickly. Tip: Also, just as a side note, the video encodes (compressed files) are never counted in your storage amount. Here is a tutorial on how to turn on Storage Saver in your Wipster account: via Wipster's Video Marketing and Content Blog https://wipster.io/blog/storage-saver-in-wipster
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By 2022, online videos will make up an estimated 82% of all consumer internet traffic — 15 times higher than it was in 2017. Video already shows more engagement and conversions than any other type of content. Compared to a text and image post, social video produces 1200% more shares. Conversion ratesincrease with video by up to 80%. Also, the ROI of video continues to get clearer. One study found utilizing video increases revenue 49% faster than not using video marketing at all. Enterprise to small and medium businesses are producing over 500 videos per year for communication and marketing purposes. But, producing over 40 videos per month requires an enormous amount of internal review, collaboration, and asset management. The Challenge of CoordinationBeyond the volume of content required to compete in 2019, companies are facing other challenges to ensure they develop the best videos possible. Nearly 3 out of 4 respondents (74%) in a report by the Content Marketing Institute cited “coordinating content marketing efforts among multiple departments and brands” as the top content marketing issue they face. Respondents stated that “too many department silos” as the biggest challenge. But that’s just the tip of the iceberg. There are many other variables that content producers face when producing video at scale:
Inefficiencies and lack of streamlined review process can cause stress on teams, delays, confusion, and content bottlenecks. Without the right systems in place, frustration, overwork and possible missed deadlines are the result. Fortunately, Wipster’s modern review and approval platform provides ideal solutions no matter the business size. Reducing Review Cycles with Streamlined Review & ApprovalMLB Network MLB Network doubled their production of digital, social, and internal video communications year over year since 2017. With the real-time publishing demands of professional baseball, ensuring content goes live quickly while meeting the needs of 10+ stakeholders is critical to success. MLB turned to Wipster for collaborating and providing feedback on a single platform, reducing friction in the review process and helping green-light content on fast production turnaround timelines. Start Wipster for FreeComparing versions in Wipster. See more features. Sephora Video strategy is a huge part of Sephora’s success in growing to more than 2,600 stores in 34 countries in a highly competitive market. Sephora went from producing 24 videos per year to more than 700 over the course of three years. With higher content production, they turned to Wipster to help them scale their video review and approval process. Creating a smooth post-production workflow plays a major part in their successful user engagement strategy. Today, Sephora connects with customers at every opportunity, with new content constantly hitting consumer’s screens. For Sephora’s video content strategy, that means meeting their customers where they are, whether it’s on their YouTube Channel or a clip on Instagram showing off the latest lipstick. Sephora relies on Wipster to make sure that all members of their teams are on the same page and can provide the right notes to meet their audience needs: Wipster's Adobe Plugin for EditorsWipster reduces stress & creates more joyful teamsWith Wipster, video and marketing teams can streamline the review process by providing a single platform for all stakeholders to collaborate and provide feedback on video, photos, audio, PDFs, and more. Wipster's frame-specific commenting also speeds up the time it takes to publish and allows higher output of content since the back-and-forth email threads are a thing of the past. Thread of comments on a video in Wipster Less stress around the review and approval process means not only more output but it also fosters better work and more creativity within your teams. If you want to try out Wipster with your team, sign up for a free 14-day team trial, or contact sales for a personalized demo and discussion of all your video workflow needs. Wipster for Enterprisevia Wipster's Video Marketing and Content Blog https://wipster.io/blog/video-content-demands Video content is everywhere these days! And why shouldn’t it? If you think about it, videos are a powerful tool to convey powerful messages and emotions that will drive your audience a step further down your sales funnel. According to a report by Cisco, video content will account for 82% of the overall web traffic by 2022, so it’s no wonder why a large number of businesses use video marketing to better engage and convert their audiences. As people’s short attention span and limited time reduce reading time, videos have become the best alternative to show the value of your product/service, increase your landing page optimization and convert more. So, now that you took a glimpse at the power of video, are you ready to find out how to create the best video CTAs? 1. Combine Different CTA FormsTo make your audience click on your CTA and convert, you need to come up with creative ideas that will make your videos irresistible. To do so, you need to deliver content that will keep them at the edge of their seats and make them want to take your CTA without overthinking it. According to AdAge’s report, videos tend to lose about 1/3 of their viewers during the first 30 seconds of viewing, so delivering a unique video is absolutely necessary to attract their attention. While this behavior is usually a product of our short attention span and lack of interest, the combination of specific video elements like attractive voiceover, compelling backgrounds, and interesting stories can help you increase your video average play-through rate and skyrocket your viewership. HBO, for instance, has recently uploaded a video to promote the third season of Westworld. While the CTA at the end of the video offers nothing more than a simple background and the phrase “find your path”, the lack of information urges viewers to heck what HBO’s mysterious video was all about. When they click on the CTA, they land on a page that features the “Incite” logo, an about us section and a single CTA box where visitors can enter their email and sign up. What HBO does to increase its conversion rate optimization (CRO) is to deliver an incredible interactive experience through its video and landing page. This combination is an amazing way to excite your audience, build “hype” and guarantee its conversion since the landing page will continue the viewers’ experience and give them more reasons to support you. And while creating converting videos can be a challenge, getting the hang of landing pages can be simple if you find an easy-to-use landing page builder to save valuable time.
Having an amazing content idea that will awe your viewers is only one part of your successful video marketing strategy. The other half is all about how well you will get your audience to click on your CTA and become your loyal supporters. To increase the efficiency of your video CTA, you should use a common technique that long landing pages already use. As visitors might get distracted, longer landing pages usually have a double CTA placed at the top and bottom of the page to act as a reminder and increase conversions. Now, you can use the exact same technique to craft killer video CTAs that will capture your viewer’s attention and won’t let them go until they have completed the desired action. Here’s an amazing example from Coldplay’s Game of Thrones video: Not only that but after the sketch, Coldplay also takes a moment to talk to their viewers, incentivizing them to go to the charity’s page and make a donation. This verbal CTA acts as a powerful emotional trigger that will increase the viewers’ likeliness to convert. After the first two CTAs, another call-to-action similar to the first one is strategically placed at the end of the video to remind viewers that the sketch was created for a specific purpose and they have the option to support through donating. 3. Boost Engagement with YouTube CardsTo fully take advantage of your videos, you should deliver CTAs that will engage your viewers with your new online business and products. So, to turn your video into powerful lead capturing magnets, you should take advantage of Youtube Cards to include multiple CTA points for your viewers. Here’s an example from Volterman’s crowdfunding video: Apart from the two verbal CTAs at the end of the video, Volterman leverages the power of Youtube Cards to increase their engagement and give them further proof that the product is indeed functional. Videos with Cards can be your two-in-one conversion machine that will highlight the benefits of the product and make them convert. For Volterman, the use of video to power-up its new product and make more people contribute to its success is one of the best ways to do marketing on a budget and have more supporters in the most cost-effective way. 4. Make Your CTA Stand OutThe last you need to know to convert more with video is that your CTAs need to stand out like a Christmas tree. What successful video marketing examples have shown us is that placing a weak CTA might go unnoticed due to the fast-paced character of videos. To make sure that your viewer won’t miss your CTA, you should find a way to make it pop even when your colors and background are too dark or complex. Here’s an amazing example from Dollar Shave Club: For the Dollar Shave Club, the white bold font and black background increase the visibility of the CTA, whereas the lack of any other visual elements minimizes distractions in the most effective way. TakeawayTo create the best video CTAs you should make them as engaging as possible, make them stand out, and include more than one CTA to guarantee your viewers’ conversion. As viewers tend to be easily distracted, you should plan your CTAs carefully, even placing them at the beginning or middle of your video to catch the viewers who won’t watch the entire video. Since videos have become a massive conversion tool that can deliver unique experiences, leveraging it to promote your business or service will help you promote your growth and accomplish more in less time. Author bio Marilia is a Creative Writer working for email marketing software Moosend. Her passion for writing has made her find new ways to combine Creative Writing with SEO Copywriting. When she’s not writing, you’ll find her enthusing over marketing tech. via Wipster's Video Marketing and Content Blog https://wipster.io/blog/best-video-ctas Once you start uploading several projects to Wipster for review, a great way to stay organized is by adding tags and descriptions to all your project assets. To add tags or a description, click on the "Info" panel on the right-hand side while in your asset view. From here you can enter the information or tags that will help you identify and search for your project. Often times, your team will come up with standardized tags that you use for all projects. But some teams will simply use tags to best describe the project so you can use Wipster’s advanced search to easily locate the project you’re looking for. Watch the tutorial here to see it all in action: Start Wipster for Freevia Wipster's Video Marketing and Content Blog https://wipster.io/blog/add-tags-and-descriptions-wipster “We don’t spark trends, we set them on fire” - TikTok If you’re anything like me, then you’ve probably steered well away from the cringey world of Tik Tok. I always associated it with people making a fool out of themselves and never gave much thought to it. Now, after reading countless articles, stumbling across Gary Vee’s video on Tik Tok marketing, and spending 30 hours straight on this platform trying to figure out why everyone’s going nuts over it, I’ve come to the conclusion that Tik Tok currently is the next big platform in the social media world. If you’re targeting late Millennials and Generation Z as your target audience (and why shouldn’t you be - after all, by next year they’re expected to account for 40% of all customers), then you should have been on Tik Tok yesterday. So what exactly is Tik Tok?Short answer - it’s an app that allows users to create entertaining videos on the go and share it with everyone else. Launched in 2016 as Douyin in China, it quickly gained a ton of popularity and was introduced outside of China the next year as ByteDance. To capture the massive US market, they acquired the very popular Musical.ly and the rest is history. Try Wipster for Video Review
After the top 4 social media giants, Tik Tok ranks number 5, and while it’s similar to the 4 apps in several ways, it calls itself an entertainment app first and foremost, and not a lifestyle app. Out of all the other apps, it’s also the easiest to use and create content - hence the massive number of content creators on this app. An interesting trend that would delight marketers is that Tik Tok users love commenting on other videos with videos of their own. With sky-high engagement levels on this app, this is user-generated content on a whole different level. Let’s discuss some numbers and more reasons why as a marketer or a brand owner, you should be keeping an eye on this new-ish platform. Tik Tok has 500 million active users worldwide.It was the most downloaded app in Apple’s iOS app-store and the third most downloaded app in Google Playstore (just behind WhatsApp and Facebook Messenger) in the first quarter (Q1) of 2019. So it’s definitely getting super-popular super-fast among the masses. Is Tik Tok the right marketing platform for you?“If I was working for GE or Allstate or AT&T, I wouldn’t recommend advertising on the platform. But if you’re Taco Bell, Burger King or Adidas, there’s an opportunity there.”
If your target audience is aged between 16 to 24 years old, then definitely. 41 percent of TikTok users are aged between 16 and 24, and interestingly enough, Tik Tok has more male users than female - 55.6 percent of users are male and 44.4 percent of users are female. Users are addicted to Tik Tok 90% users watch Tik Tok videos multiple times a day. And what do they do on Tik Tok? 68 percent of TikTok users watch someone else’s video and 55 percent upload their own videos. Hashtag challenges are all the rage on Tik TokBrands, influencers, and even random folks - everyone’s creating video content based around hashtags, because they see great traction on Tik Tok.
There are more than 5 million #InMyFeelings challenge videos on TikTok compared to 1.7 million on Instagram. Influencers on Tik Tok are doing pretty well for themselves TikTok influencers with 2.5 million followers or more charge around $500-800 per post compared to $100 for every 10,000 followers on Instagram. Tik Tok is also attracting a lot of advertising dollars According to Adweek, individual hashtag challenges cost brands $150,000 for six days with promotion. TikTok is further advising advertisers to budget an additional $100,000 to $200,000 to promote the hashtag challenge on the platform. These are massive numbers, but Tik Tok is cashing on their crazy popularity and the millions of users it has managed to attract and engage. Brands winning on Tik TokIt’s pretty clear that Tik Tok is going pretty strong right now in the social media marketing and video marketing world. From teens and tweens, to brand owners and even lawyers (yes, lawyers are on it too, shocking isn’t it), everyone’s jumping on this bandwagon to see if they can get a slice of this overnight popularity. Let’s take a look at how brands are using this platform to generate leads and attract their target audience. SephoraJust like it’s solid presence on all other social media channels, Sephora has a verified Tik Tok account and uses it to create entertaining make-up videos. Since makeup videos are popular across all social channels, it’s no wonder that they do really well on Tik Tok, as well. Sephora also encourages followers to create their own Tic Tok videos using their official hashtag. ChipotleChipotle is a boss at creating quirky, fun content. Their Tik Tok video content is no different. Early this year, they partnered with influencer David Dobrik and created a hashtag campaign #ChipotleLidFlip, challenging users to flip a chipotle container and land it correctly. The result? 100,000 submissions (and increasing) and over 230 millions views. McDonaldsMcDonald’s decided to run a Tik Tok user-generated campaign around the hashtag #BigMacTikTokChallenge, asking users to win a whole lot of money by creating videos of them singing and dancing to McDonald’s chant. And what about ordinary service providers?Interestingly enough, you’ll also find lawyers, sheriffs, and real estate agents trying to woo this young audience through quirky Tik Tok content. They’re garnering hundreds of thousands of views and becoming overnight superstars. Tik Tok on the route to unparalleled success?It seems so. “That’s what’s unique about the app and Gen Z. They’re not just passive consumers anymore. They want to see things in an authentic way, and leaning into that by reacting immediately. They aren’t just watching. They’re creating in response. You’re turning them into brand ambassadors without even doing any influencer marketing.” Stefan Heinrich, Director of Tik Tok U.S. Marketing So, ready to start making videos on Tik Tok? Try Wipster for Video Review & Approvalvia Wipster's Video Marketing and Content Blog https://wipster.io/blog/tik-tok-video-marketing While the core of Wipster enables video editors and reviewers to collaborate faster and leave frame accurate feedback, you can also use Wipster to deliver your final and approved project assets to your collaborator, client, or team member. Tip: You can share more than just video files. Wipster works with video, image, pdf, and audio files. Wipster makes it easy to share final approved assets for download. (1) First, simply select the assets you want to deliver to your team or clients, then select the share icon. (2) From here, select “Share Preview” and uncheck the “Disable Download” box. You can then send the assets via email or generate a URL to share with the recipient. (3) Then, your client or team member will be able to download the assets to their local drive. Here is a full tutorial showing the process: Try Wipster for Freevia Wipster's Video Marketing and Content Blog https://wipster.io/blog/share-assets-for-delivery When it comes to small LED lights, it’s pretty amazing what your money can buy these days. The number of features and low price points make LEDs an attractive option for production crews large and small. The FalconEyes F7 Pocketlite is a perfect example of an amazing LED light that’s packed with features. Let’s take a look at why you might want to fill your pockets with a few of these. Start Wipster for FreeEasy of UseThe Falcon Eyes F7 is incredibly easy to operate. A power switch doubles as a menu button, where users can toggle between three different operation modes (CCT, HSI, and Scene Modes). Two wave wheel knobs can be used to dim light levels, adjust color temperatures, and jump between scene modes. In CCT mode, you can dim the light from 0-100%, and make color temperature adjustments ranging from 2500k up to 9000k. HSI mode offers 360 hue options, each with adjustable levels for saturation and brightness ranging from 0-100. Scene mode provides 18 special effect scenarios, all of which are listed below. Excellent DesignThe F7 has a beautiful yet rugged design. With an integrated aluminium alloy fuselage magnetic body, there are plenty of opportunities to use it hands/light stand free. This light is incredibly useful when shooting in small spaces such as a car or any other location where you can’t fit a light stand. The back comes with a 1” OLED liquid crystal display, where all of the readouts are clearly displayed. Take it AnywhereOne of the main selling points of these LED lights is the mobility factor. There’s a reason the word ‘pocket’ is in the name. The F7 is roughly the same size as my Nexus 6P mobile phone, and certainly fits comfortably in my pocket. What I love most about these LED pocket lights is the internal battery. This little beast can run for two hours at its brightest level. A type-C standard USB charging interface at the top of the light supports QC3.0 fast charging, and works with external battery blocks. The light comes with a cold shoe tripod head, a universal magic bracket, as well as an optional honeycomb grid. How to Use ItEnough about all of these features—how can you actually use this light on a shoot? I do a lot of interviews and broll-style video portraits, an environment where this light can be incredibly handy. You can follow Wipster’s 7 simple tips to shoot professional interviews and use the F7 for lighting. Here are four examples of how you can use the F7 in this type of lighting scenario-- Fill Light Back Light Background Light Rim Light Special EffectsAs mentioned before, the Falcon Eyes F7 has 18 Scene Modes. These allow users to quickly light a scene that would usually require a custom setup with multiple lights. Be sure to check out the video above for visual examples of each of the scene modes below--
All the specsLEDs: 96pcs x 0.5W RGB 54pcs x 0.5W White 54pcs x 0.5W Yellow Color Color Temperature: 2500K-9000K Color Control: 0-100% Stepless Dimming Output Power: 50W Operating Voltage: 5-15V/2A Beam Angle: 110° Package: Yes LUX 2500K: 0.3M 4060 / 0.5M 1250 / 1M 319 / 2M 85.7 LUX 5500K: 0.3M 3730 / 0.5M 1180 / 1M 295 / 2M 78.8 CRI: 2500K: 97 5500K: 92 CRI: 9000K: 97W Battery Capacity: 7.4V/3000mAh Weight: 0.66lbs / 0.3kg Dimension(mm): 6.14x3.15x0.59in / 15.6x8x1.5cm What are you waiting for? Use my affiliate links below to pick up your own Falconeyes F7 Pocketlite! When you’re ready to share your video with your team or client, use Wipster for concise and frame-accurate feedback. Sign up for a trial and get started today. Start Wipster for Freevia Wipster's Video Marketing and Content Blog https://wipster.io/blog/magical-pocket-size-light Excerpts from Sound and Story in Nonfiction Film and Video: A practical Guide for Filmmakers and Digital Content Creators (Routledge) by Amy DeLouise and Cheryl Ottenritter Amy DeLouise (Left) and Cheryl Ottenritter (Right). Sound plays a vital role in effective video storytelling. Sound can bring characters and places alive. Sound can be subtle, too, and help the listener move with the story to a new emotional place. There are four main audio elements that can help you drive your story arc: 1. Sound to support human characters in your story 2. Sound to evoke place 3. Sound to support or elicit 4. Sound to deliver information In this article, I’ll cover a few strategies that can make the difference between average and compelling work, through the use of sound. Get Feedback on Sound & Picture with WipsterB-roll Sync Sound StrategiesEveryone is usually focused on picture when it comes to b-roll, or background footage, for a story. But the sync sound that comes with these scenes can be essential to bringing the audience into the moment. Often I end up weaving this b-roll audio together with the primary sit-down interview audio to help tell the story. Of course, good sound mixing is a key to meshing those multiple tracks together seamlessly. To get good b-roll sound, set your subject at ease in a comfortable or familiar setting. Sometimes I’ll do an informal “interview” with someone while we are casually walking, and they are pointing out key locations such as at a factory or office. You’d be surprised how much of this could work in the final story, even simply as VO. Or I’ll have them drive with me and point out important places along the way. Or I’ll have them drive with another character in the story—let’s say a mom driving her son to school.
The Importance of “Silence”Speaking of room tone, let’s talk about silence for a moment. There are a few good rules of thumb on collecting room tone:
Silence is valuable for more than ease of editing. Moments of silence can also play a role in your storytelling. A pause after a momentous emotional shift, or a pause between music tracks, can be vital for the audience to absorb the story. For those of us working in short form digital content, this is especially challenging. We always want to tighten up our edits for time.
Recording Wild Sound in the FieldH4n in the field In nonfiction storytelling, we have so many wonderful opportunities—often missed—to bring characters to life through sound. Capturing wild sound in the field is one of those opportunities. One sound mixer I know, Mark Weber, told me this story: “I worked on a project down by a lake with marshland. There was all kind of wildlife—ducks, dogs, water noises -- the location had such a character, so I was walking along the water and recording all these [wild sound] elements. The director said to me afterwards “I had all this music picked, but there was such richness in the ambience that it told a better story.” That’s your goal with wild sound for nonfiction, too. · Schedule time on shoots to gather some “wild sound” to help establish a particular location or flavor for your film · Use a Digital Audio Recorder like the Zoom H4n to record these separate tracks Choosing a NarratorWhen you are cutting a story, you may hear a certain type of voice in your head that you feel will work best for the narration. (Of course, some stories are best without narration, for a verité style.) It’s never too early to start listening to options for the voice of your story.
Music for Your SoundtrackMusic offers our most powerful storytelling tool. Think about how many times you have shared content on the internet where the shot is quite basic—perhaps a cell phone camera trained on someone speaking, but the audio is amazing. Consider, for example, the unlikely political campaign of Beto O’Rourke, who fought for (and lost) a Senate seat in Texas, but nonetheless garnered national attention for his Presidential run. One of his top outreach tools was social media. His response to the issue of players “taking a knee” during the American national anthem went viral. And a key reason was how that moment was married to an emotionally uplifting music score.
Sound has a vital role to play in your next video adventure. Enjoy the many opportunities audio brings for engaging storytelling. Sign up to Collaborate with other creatorsvia Wipster's Video Marketing and Content Blog https://wipster.io/blog/tips-for-sound-and-story In Wipster, all of your media can be organized into Project Folders. There are many ways to work with folders to compliment your workflow. In this tutorial you will learn how to create folders, move folders, move assets into folders, archive folders, and trash folders. Start Your Free 5GB Planvia Wipster's Video Marketing and Content Blog https://wipster.io/blog/how-to-manage-project-folders IGTV has been here for some time now. It’s seen a lot of bangs and a lot of busts in it’s short life - but after just over a year of trial and error, Instagram has finally perfected this video format and it’s yielding excellent results for brands, influencers, and video enthusiasts. New York-based lifestyle publisher Thrillist saw a 29x increase in their average video performance through IGTV. Buzzfeed routinely hits over half a million views on it’sIGTV videos (as opposed to 150k views on an average on its regular IG videos). Brands are quickly catching on that IGTV generates great ROI on Instagram. And we’re not just talking about big brands with big budgets. Smaller brands and influencers have seen a huge surge in their engagement levels with IGTV videos. Emily Henderson, interior design blogger, routinely sees over 100k views on her IGTV videos. IGTV vs. other video platforms With 59% of adults (18 to 29 years old) using Instagram, and 75% of them taking action of some kind on Instagram (looking at brand posts, visiting brand’s websites, etc), you’d be hard-pressed to find a platform with such a healthy user base. Add to the fact that video is going to dominate the world by 2022 and 53.4% of marketers see Instagram video as crucial to their strategies, IGTV is the place to be in 2019 and onwards. Video specs for IGTVBefore you start shooting for Instagram TV, here are all the technical nitty gritties you need to keep in mind when creating content for IGTV. Video Length Videos must be at least one minute long. The maximum length your video can be is:
Video File Type Videos must be in MP4 file format. Video Resolution and Size
Cover Photo Size The recommended size for cover photos is 420px by 654px (or 1:1.55 ratio). Right now, you can't edit your cover photo after you've uploaded it. Sign up for a free Wipster planStuck for ideas? This is how brands are using IGTV creativelyNow that we’re through with the technical bit of creating IGTV videos, let’s get down to the creative part of the process - deciding what kind of videos you can create for this platform. Since its launch in last June, brands have been experimenting with several different video types and formats. Let’s take a look at some of them to get our creative wheels whirring. Repurpose old content like Gary VWhen IGTV came out initially, you could only publish video in vertical format, which forced people to create brand spanking new content just for IGTV. Needless to say, a lot of brands shied away from creating content for IGTV and focused on other video platforms. Now that you can upload a vertical or a horizontal video, it’s become extremely easy to post video content on IGTV - if nothing else, you can easily repurpose your longer videos on IGTV. That’s exactly what Gary V, king of repurposing content, does. He publishes a new episode on his vlog every day, and then repurposes it for IGTV (along with other video platforms). To make it seem as though you’ve put in a lot of effort into it,
How-to videos like REI, Sephora, Pottery BarnHow many times have you wasted hours upon hours watching food tutorials, skin care routines, DIY home decor tutorials? I can safely say, too many. How-to videos are really popular on social media. According to WyzOwl's 2018 Video Marketing Statistics Report, 72% of people prefer to learn about a product or service through video - and that’s where you come in with a fun how-to IGTV video and reach out to all these people searching for how-to videos in your niche. REI, Sephora, Pottery Barn are all creating fun little tutorials in their niche, averaging 2 minutes, for IGTV. While similar videos are available on their Facebook and YouTube accounts, why go there when you can watch the same thing on Instagram now? REI’s uploads short, mouth-watering survival food tutorials. Sephora routinely uploads short and sweet self-care, skin-care and beauty tutorials. Pottery Barn’s IGTV is mostly dominated by interior decor and holiday tips and tricks. Tip: Make sure to add a cliffhanger at 60 seconds so your audience watches the entire video, instead of just the 60 second preview that’s uploaded on your feed. Create a series of episodes Like WestElm and Benefit CosmeticsEpisodic content is doing really well on IGTV right now. “I think we will see a lot of brands starting to develop their own episodic series like how-tos, educational, behind-the-scenes, and much more.” Devika Rao, president of O’Neill Communications. Think interviews with influencers, series of FAQs, branded episodic content, and the likes. WestElm’s has created a Q and A series for IGTV, ‘In The Haute Seat’, where they interview different guests in each of their episodes. They’re light-hearted and fun - perfect for Instagram. I love Benefit’s BOSS BROWS series on IGTV. It’s interesting, it’s inspiring, and it makes you want to buy Benefit’s brow pencil and become a BROWBOSS. Treat IGTV like Netflix and upload your episode every week at the same time. Don’t forget to cross promote your IGTV videos to get even more traction and build momentumThere are several ways you can promote IGTV through Instagram without making too much of an effort. You can,
To gather even more steam, you can post a countdown on your stories before uploading your IGTV video - it works even better in the case of episodic content. You can upload a super-short (couple of seconds) teaser on your social channels with a reminder. Go for itWe’re quickly heading for a video-first world; if you’re not utilizing the power of video on social media, you’re missing out big time. IGTV is an excellent way to engage some percentage of the 1 billion people using Instagram every single month - remember, videos receive 38% more engagement than image posts and 2.1x the amount of comments on Instagram. So go for it. Experiment with different types of videos on IGTV and see what works. Keep experimenting, testing, and creating content that your audience loves. A great way to experiment is by sharing your video via Wipster to your team or peers for feedback before you publish. Sign up for a free plan to get started. Sign up for a free Wipster planvia Wipster's Video Marketing and Content Blog https://wipster.io/blog/igtv-on-the-rise |
John ConnellRanking scale and category definition. When a tournament is finished, the position of each team is sent to the web, into a table called "ranking_main". When saving a record into "ranking_main", the ranking points are calculated from the ranking scale data table. ArchivesNo Archives Categories |