HubSpot Academy has been on a mission to transform business. They create free educational courses for aspiring marketers to be more productive and efficient in their day-to-day roles. We were pretty excited when they reached out to us to help develop content for their first-ever Online Video Marketing Course. In this 10-minute lesson, we provide a high-level framework on how to:
Know your audience, and the type of video best suited to themStart by defining very clearly the persona of your audience: Imagine the person on the other side of the camera. What do they care about? When it comes to promoting a video on different channels (your website, social media, or email) you, want to make sure your content fits with the spirit of the channel as well as how people behave on that particular channel. Sometimes it helps to think of LinkedIn, Twitter and other social media like TV channels—HBO, ESPN, the History channel.
We created a Wipster Portland Office video and defined its goal framework as follows:
Determine video topicsCollections are like a mini-series covering a set of issues that are indirectly related to your business but of interest and relevance to your specific audience. Come up with a list of questions that your videos will answer. You can check out a couple of examples of content collections on Wipster’s YouTube page. Wipster is a video collaboration platform for creative video and marketing teams, so our video series—or “collections” answer problems relating to post-product workflow and collaboration. The titles of your topics should be written based on what people search for in Google. One of your goals is to rank for the broad topic, “digital nomad.” In this case, a video titled “12 tips on how to become a digital nomad,” would be a compelling video title in support of awareness for this broad topic. You can watch this video below. To go a step further, you should consider pairing your video content with text-based content, like a blog post. Own the video process at your businessThe marketing team will be responsible for video content, but who will own the content calendar? The video making and publishing process has three categories:
If you’re a more prominent company you will have a team, but if you’re smaller, don’t worry - this can be one person. Project managementIf you don’t follow the three “Cs”, you’ll struggle.
Equipment
Don’t worry about professional equipment as you start. A mobile phone and free editing software are excellent. Analyze and measure videosWe use the 10, 10, 10 rule to measure success.
If you are not hitting these numbers, your content is not engaging. Final thoughtsCommit to daily video making, embrace the feedback and keep iterating. Remember, its a craft (no one learns the piano in a day). Good Luck out there, friendo. via Wipster – Creative Collaboration Software https://wipster.io/blog/how-to-get-started-with-video-marketing-a-checklist-for-marketers
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John ConnellRanking scale and category definition. When a tournament is finished, the position of each team is sent to the web, into a table called "ranking_main". When saving a record into "ranking_main", the ranking points are calculated from the ranking scale data table. ArchivesNo Archives Categories |