Video Marketing: How to use video brand guidelines to elevate the production of an interview video?2/21/2020 For a lot of purposes, simple talking head interviews are a great way to achieve communication goals with both, external and internal parties. Done right, they are authentic, honest and the interviewee is usually the expert in their field. They work well for case study videos, recruitment videos, internal explainer videos of new strategies and upcoming plans… The only problem with a simple talking head video is that it might quickly get boring and the viewer may switch off. The interviewee is – in most cases – not a professional presenter, so he or she might not be highly engaging, so often a filmmaker will use ‘cutaway’ shots (also known as B-roll). These are shots which add visual context to what the interviewee is discussing. However, when an interviewee is discussing office-based work (as they often are in case study films) B-roll shots captured in an office, can become repetitive: typing on a laptop, talking on the phone, drinking coffee, having a meeting with colleagues or clients. The point is, those videos quickly lose their uniqueness as well as the interest among the audience. The key to successful video communication is keeping in mind that any video content created for your company needs to be in line with your overall communication strategy and, more specifically brand guidelines. Thus, the message, the tone of voice, the look and feel have to match your online and offline communication style. While the first two aspects depend on the script and the interviewee, the look and feel of the final video is up to you. So how do you make your videos look in line with your brand? How to use video brand guidelines to elevate the production of an interview video? On-Screen TextA good start to giving your videos your brand personality is by using kinetic typography. Simple on-screen text in your branding fonts and colours will not only make the video more engaging but also break down the information and help the viewer to digest the content. A great additional advantage that comes with on-screen text, is that it subliminally reinforces brand awareness and recognition. It’s a win-win! Bespoke Brand AssetsThis motion graphics game can – and should – be taken to the next stage. Just like your branding guidelines include brand elements for digital and print marketing, they also should have brand elements for your video marketing. There are so many brand elements that can be used across all different kinds of videos, which will not only support the brand awareness and give your marketing efforts a clear consistency but will also allow you to save time and money on future projects. The reason for this is that the editor will only need to adjust the existing project files to the video, instead of creating new ones every single time. Brand Elements to consider:
Motion GraphicsIn some cases, the topic of the interview might be intricate, abstract or it might be hard to visualise. We often find that with software companies or financial services organisations the interviewee is explaining a complex subject and there’s no B-roll that we could capture that would help to explain it. That’s when animated motion graphics can be our best friend. Using your brand guidelines, a talented creative team can conceptualize motion graphics to help explain the ideas being discussed. Not only is this another chance for you to increase brand recognition, but you can also impress your viewers with your creativity and visual flair. This is especially pertinent when working with dry subject matter. Motion graphics can liven up the video and illustrate complex concepts so that your audience feels both informed and entertained by the video. Wrap-UpRemember, the devil is in the detail. Pay as much attention to your video communication as you do with all your other communication forms. Differentiate yourself visually from your competitors, however, within the scope of your brand guidelines. Thus, be unique and, most importantly, recognizable in all your communication forms. The post Video Marketing: How to use video brand guidelines to elevate the production of an interview video? appeared first on Bold Content Video Production. from Bold Content Video Production https://boldcontentvideo.com/2020/02/21/video-marketing-how-to-use-video-brand-guidelines-to-elevate-the-production-of-an-interview-video/ via IFTTT from https://fidelmartin0.tumblr.com/post/190946838215 from https://johnconnell0.blogspot.com/2020/02/video-marketing-how-to-use-video-brand.html
0 Comments
Leave a Reply. |
John ConnellRanking scale and category definition. When a tournament is finished, the position of each team is sent to the web, into a table called "ranking_main". When saving a record into "ranking_main", the ranking points are calculated from the ranking scale data table. ArchivesNo Archives Categories |